Customer Management | Retail

Retail Core's Customer Management tools let you create membership programs, run targeted promotions, and enable card-based access to build lasting customer relationships and drive repeat business.

General

Retail Core â€ē Customer Management

Customer Management

Create membership programs, run targeted promotions, and manage card-based access in Retail Core to build lasting customer relationships and increase repeat business.

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Overview

Build relationships that last. Your customers deserve recognition, and this section shows you how to deliver it.

Create membership programs, track customer preferences, and offer personalised promotions that make people feel valued. These tools transform anonymous transactions into meaningful relationships, helping you increase customer lifetime value and foster brand advocates.

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Recommended setup order: Create membership groups first, then add individual customer memberships, then configure promotions. Set up card identification last, once customers and groups are in place.

Membership

Membership groups let you segment your customers - for example by loyalty tier, corporate account, or subscription plan. Create the group structure first, then enrol individual customers into it.

Promotions

Target promotions at specific customer groups to reward loyalty, drive repeat visits, and move priority stock. Promotions in Retail Core are applied at the group level, so you can run tailored offers for different customer segments simultaneously.

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Membership groups required. Promotions are linked to customer groups. Create your membership groups before setting up promotions so you have the right segments to target.

Card Access and Prepaid

Enable customers to identify themselves at the POS using an access card, and give them the ability to pay with a prepaid balance. These features support closed-loop payment environments such as staff canteens, corporate accounts, and loyalty schemes.

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Device support: Card identification at the POS is supported on compatible Nova Market terminals. Prepaid card balance checks apply to Nova Market. Confirm device compatibility with your Nayax representative before configuring these features.

Troubleshooting

FAQ

FAQ

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